Al Diyafah High School sweeps the board in Tycoon UAE Competition

Al Diyafah High School in Dubai has swept the board in this year’s Tycoon UAE Competition. Run by UK-based charity, the Peter Jones Foundation, Tycoon is an annual competition that provides students from Key Stages 2 through to 5 with the opportunity to set up and run a business in school, developing essential skills along the way.

Unstress, a business offering a range of products and services to help alleviate stress, came out on top as the overall winners for 2023 beating over 50 other businesses to the title. Al Diyafah High School also won awards in all the Key Stage categories, with full results listed below.

Overall UAE Winners: Unstress (Al Diyafah High School)
Team members include: Raghav Datta, Hawra safri, Sonal Kukreja, and Saniya Sunu

Tycoon UAE Lower Winners: Qumaash (Al Diyafah High School)
Tycoon UAE Lower Runners-Up: Little Eco Footprints (Al Diyafah High School)

Tycoon UAE Middle Winners: RD Workshop (Al Diyafah High School)
Tycoon UAE Middle Runners-Up: Foamies (Star International)

Tycoon UAE Upper Winners: Unstress (Al Diyafah High School)
Tycoon UAE Upper Runners-Up: Adventure Time (Al Diyafah High School)

Peter Jones CBE, who set up the Foundation in 2005, commented:
“The students behind the Unstress business showed great creativity, resilience and business acumen, demonstrating an impressive range of enterprise skills. There was a lot of competition, but they are worthy overall champions and, together with the teachers at Al Diyafah High School, deserve huge congratulations.” 

Principal, Ms Neetha Shetty from Al Diyafah High School, commented:
‘’Pioneering the Peter Jones Tycoon Enterprise programme in the region since 2018-19 has been a gratifying experience for us at Al Diyafah High School. We believed in the vision of the programme and it has been instrumental in boosting our students’ creativity and harnessing it into innovation. Our students’ emerged as believers of tunnel vision focus and consistent effort leading to success. Additionally, this program augmented our students’ leadership abilities and financial literacy skills.’’

The Head of Commerce, Ms Fauzia Mukhri from Al Diyafah High School, commented:
“Peter Jones Tycoon Competition has indeed been a student-empowering entrepreneurial learning experience and as an Educator, it’s fulfilling to see how our students at Al Diyafah High School handle real-life business ventures. They strategically put into practice their creativity, sustainability, marketing, finance handling and team building skills and above all demonstrate confidence to take own decisions evaluating the business situation.”

The Tycoon Competition will be running across the UAE again this year and schools wishing to take part should register at tycoon-international.com.


About the Peter Jones Foundation

The Peter Jones Foundation exists to improve the socio-economic outcomes for young people by equipping them with enterprise skills to better prepare them for successful employment or self-employment. We do this through encouraging, educating and empowering the young people we serve.

The Peter Jones Foundation was founded in 2005 by successful entrepreneur and star of Dragons’ Den, Peter Jones CBE. We believe that with the right mix of support and opportunity, every young person has the potential to achieve great things.

To achieve this, we deliver world-class enterprise education initiatives within the UK and across the world. It is our aim that 60% of the young people we support are from under-served and under-represented communities.

  • We encourage students to form their first business and compete with other student teams through our flagship program, the Tycoon Enterprise Competition, which now has am international arm with schools in the UAE as well as China taking part.
  • We educate students through our suite of accredited courses and qualifications in Enterprise and Entrepreneurship developed with Pearson, at Level 2 and Level 3, through both the Peter Jones Enterprise Academy (PJEA) and as standalone qualifications. We also offer A Level in Business Studies and Economics to school and college providers.
  • We empower our graduates by supporting them into various pathways such as to start a business, secure a job or an apprenticeship, or a place on an Higher Education or Further Education programme of study. Through our Alumni platform, we will offer graduates access to mentoring and tailored graduate resources.

Media Contact
Temi Animasaun, Marketing and Community Executive
temitope.animasaun@pjfoundation.org

For more information about Tycoon International visit: www.tycoon-international.com
For more information about the Peter Jones Foundation visit: www.peterjonesfoundation.org
For more information about the Sage Foundation visit: www.sage.com